What is branding? Should you be branding? What is the difference between branding and marketing?
Branding is typically something big companies like Pepsi, Chevy, Delta, and Starbucks engage in. Branding is also a great way for media companies and advertising agencies to get client advertisers like you to spend a lot more money on advertising.
We advise our agency clients on a strategy that implements direct sales to drive revenue growth, while branding at the same time. This is both effective and responsible.