File this one next to “practice makes perfect”.
It’s bullsh*t. Here is why….Practice does NOT make perfect.
If you practice playing the violin for HOURS will it make you perfect?
“Well, yes it will, as long as you put in your 10,000 hours.”
What if you are practicing with the WRONG technique?
What if you are practicing but with the WRONG grip?
What if you are practicing for 10,000 hours with the WRONG attitude?
Practice does NOT make perfect….
PREFECT practice makes PERFECT.
CONTENT is NOT King.
Everyone should NOT create content. If you are *busy creating content, you might be hurting yourself in ways you don’t even realize.
So I should not CREATE CONTENT?
We don’t know if YOU should…because we don’t know what your desired outcome is. We don’t know anything about you or your business, yet.
But, if YOU are going to create content, you better know what your desired outcome is.
You need a plan…
Then you should create GREAT content that serves the needs of your business by serving the needs of your clients and prospects…to ACHIEVE YOUR desired outcome!
If you’re not doing the above…you’re not doing it for YOUR business…you’re doing it because it serves the person who sold you on “creating content”.
If you are intent on creating content, the best and easier barrier to entry is an audio podcast. There’s not cameras to worry about, or lighting. There’s no make up and wardrobe.
Ever heard the phrase “face for radio”?
Podcasting is radio, just in a digital sense.
Now when people resolve to start a podcast they often get all tied up in shiny object syndrome. They wanna buy microphones and software. They forget they went down this road to reach more people and make more money, not spend more money on a bunch of “stuff”.
You don’t need to even think about buying a microphone, or software. You have both in your pocket right now.
There are more important questions to ask, like…
Who is your target audience?
The whole point of creating spoken word content is for the right people to listen to it, right? If you don’t know who they are, they certainly won’t start magically listening out of the blue.
You gotta speak their language!
The good news is, you already know how to do that. But if you get all distracted by mics and software – you’ll never design a listening experience that attracts the right audience.
If you’re serious about podcasting, we’d like to help you develop your content and stay focused.