Did you know you can ethically “steal” your competition’s clients?
Not only can you implement technology to target people who are doing business with your competition, you can target and attract people who are *thinking about doing business with your competition!
The days of writing checks for massive advertising campaigns and hoping it pans out later are over! This the a dawn of a new era. Here are just a few of the cool things we can do to bring in more of the right clients for your business:
- Geo-Targeting allows us to pick an area and target people who have recently or repeatedly been to that area! Think of this as the opposite of sign spinners and billboards! How many times have you driven by someone dressed as the statue of liberty or holding up signs promoting a furniture store “going out of business”? Ever done business with them as a result? Most people have not. That’s because MOST people who drive on a busy road past those sign spinners do not have any interest in the offer. Now imagine if instead of hiring a sign spinner for $10-$15 an hour we implemented a Geo-Targeting campaign to reach people in a 5 mile radius of your business. Imagine you are a Real Estate Broker and you want to work with people in a specific region you specialize in. Now we can Geo-Target that specific area and only reach interested home owners in your zone. This saves you money by not reaching people who have no interest in your service, or people who would not be the ideal fit for your business.
- Geo-Fencing allows us to pick a specific area down to 12 feet! How is this all possible? Most people are carrying around a mobile phone and these mobile phones all have unique User IDs which report back to ad networks. They don’t match the behavior with the User ID, but they do make it possible for us to reach the people with the behavior we want! Now imagine you’re an injury attorney. You can chase ambulances without chasing ambulances! We set up a geo-fence around the emergency room at the hospital and everyone who visits that zone gets your advertising.
- Recent Search is a powerful tool which makes it seem like you’re a mind reader. If you want to reach people who are *thinking about doing business with your competition, or thinking about doing business with someone in your field, this is a ninja style tactic. We can run video, audio, display and other ads to people who have recently searched for a term you’ve identified as being important. Let’s say you are a Doctor who specializes in liposuction and cosmetic surgery. Someone googles the phrase “liposuction side effects” and then forgets about the idea for a while. That same person goes to YouTube and watches a video on “how to unclog a toilet” and they see a video ad from Doctor Lipo about how safe and effective Liposuction is with an invitation to watch more videos by clicking the ad!
These are just three of many ideas to show you what’s possible!
You do not have to suffer through nightmare clients. We can design, choose and cultivate the client base that serves you.
If you’re ready to design a business that serves you while you work with the clients of your dreams click here to apply to become a client!