Digital Media Agency
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How do we attract your ideal target client?
Remember, your business can attract any client you choose. We help you choose wisely. Then we match creativity with technology to deliver your new dream clients. Your future clients are consuming massive amounts of media. They’re using mobile devices, watching video platforms, listening to audio services, and searching for things that interest them. We ignore your never customers, and focus in on your future customers!
StrategyWe start with strategy. The first step in having a successful marketing effort is designing a customized and focused marketing plan for your business. As the saying goes, measure twice - cut once. We want to being completely certain about your plan before we spend a dime on ads.
DesignWe design and craft your messaging, content, creative, and follow up with an eye on action. This is not about obsessing over a seriff or sans seriff font. Your design process is centered around results that are on brand.
DevelopmentWe develop creative and content for the purpose of reaching your ideal target customer. This is fun and rewarding. Your clients need to hear your company's voice, and see what your company stands for as it relates to business, not social issues.
BrandingThe most over used word in marketing & advertising is "branding". A logo is not a brand. A name is not a brand. Pepsi spends a lot of money on brand because at the end of the day, it's sugar water. Brand is important, but not so important you go broke "branding".
AdvertisingAdvertising is a math formula. Once we dial in your results, we will be able to reasonably predict and depend on revenue growth based on ad spends. Your advertising will cease to be an expense, and will become a true investment yielding 3-7x.
MediaThink of your media placement as a tool box. We use a variety of tools to reach your ideal clients. Our media tools include Facebook, Twitter, LinkedIn, YouTube, Google, radio, TV, outdoor, mobile, OTT/CTV and more.
Read this if you want to make more money.
The key to making more money in any business is to attract more customers who want/need what you offer. Some call this “word of mouth” because they rely on their existing customers to spread their message. Word of mouth works sometimes. But word of mouth is slow, and very dangerous. You wouldn’t let your customers balance your company check book would you? So why in the world would you trust a bunch of people with no marketing experience, messaging experience, or advertising experience to craft, distribute and share your business’ marketing message? Businesses who rely on word of mouth, die by word of mouth. Good news travels too slow. That’s why other business people do things like create signs and run promotions to “get the word out” faster. This process is called advertising. In the olden days, if you wanted to advertise you had very few choices like newspaper, radio and tv. you could only afford to have one broad message for all audiences (that’s why they call is BROADcasting) and buying the ads was wildly expensive. Today, we can reach your perfect clients, with custom messaging that speaks to them, in their language, for pennies on the dollar! Here are just some of the tools we deploy to supercharge word of mouth in what we refer to as Advertising 2.0!
Meet The 3 Headed Monster:
They say it takes two to tango, but your Q101 | Digital Agency Account is managed by a dedicated “3 Headed Monster” covering each of the vital and strategic areas of your account. Meet the 3 Headed Monster:
The Account ManagerProject LeadThe is your sherpa. Your account manager guides you through the creative process, media buys, edits, adjustments, analytics, and everything in between. The Account Manager is your Chief of Staff and the keeper of "The Plan".
The Creative DirectorProduction CoordinatorThe Creative Director is the mad scientist coming up with your creative for your ad campagns. She works with your Project Manager to stay "on message" and "on brand" while providing Killer Creative that Converts. The Creative Director coordinates with your Media Buyer to make sure the right messaging is delivered to the right audience, on the right medium.
The Media BuyerYour Score KeeperIt's vital we all "Know The Score". The Media Buyer works to place your creative in the places that fit "The Plan" for your ideal customers. He's in constant contact with the Project Manager to maximize ROAS (Return On Ad Spend).
Wanna dip your toe in the water?
We don’t recommend dipping your toe in the water. These options are quick fixes that may work once, or may not work at all. It’s best to take the time to invest in working with us to design a customized Comprehensive Marketing Plan that serves your business over the long term. If you’d like to go all-in and Become a Client click here.
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Q101 | Digital
- Cross Platform Custom Marketing Plan
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- Target Client Deep Dive
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